We're here to help you save time & money, shop more intentionally, and get more wear out of your wardrobe. A single session can help you avoid expensive impulse purchases, identify the pieces that will have the greatest impact, and create a wardrobe that works harder for you. Rather than buying more clothes, you'll learn how to make smarter decisions about every piece in your wardrobe – and every piece you choose to add.

Some clients enjoy shopping together in person, while others prefer a curated shopping list they can purchase on their own. We’ve also purchased items for clients to try in the comfort of their own home as part of a styling session. We’ll discuss the approach that best fits your schedule, preferences, and goals.

Yes! In fact, that’s one of our favorite parts of the process. Studies show that on average, we wear 20% of our wardrobe 80% of the time. We’ll help you discover new outfit combinations, identify your most versatile pieces, and make better use of the clothing that’s already hanging in your closet.

Yes! Style isn’t about fitting into a certain size or following trends—it’s about a wardrobe that reflects who you are, fits your lifestyle, and helps you feel confident. We work with women of all ages, body types, and personal styles.

We send all clients a brief questionnaire to better understand their goals, lifestyle, and personal style. For those booking a Personal Style Development Session, the questionnaire provides focus for our session. For Closet Cleanout and Organization, we’ll send a summary of how the process works.

We believe the best wardrobe is built around what you already own. Before recommending anything new, we'll help you maximize what’s already in your closet and then identify any gaps worth filling. We’ll then work together to create a focused shopping plan with recommendations so you can save time, shop with confidence, and avoid costly mistakes.

We use the 12-Season System in which the four primary seasons (Autumn, Spring, Summer, Winter) are each broken out into three sub-seasons:

Spring: Warm, Light, or Bright 
Summer: Cool, Light , or Soft 
Autumn: Warm, Soft, or Dark 
Winter: Cool, Bright, or Dark 

The 12-season system offers a more precise approach than the traditional four-season method that was first popularized in the 1980s.

Our goal is to create a relaxed, one-on-one experience where we can focus entirely on your style goals. For that reason, appointments are generally reserved for the client only. If you have a unique situation, we’re glad to see if we can make an exception.

All three sessions include a personalized 12-season color analysis and digital resources to help you confidently apply your results. The difference is in what areas you'd like to explore color. 

In Color Essentials, the focus is determining your best season in the 12 season system and creating your custom palette of “wow” colors from over 100 individual drapes.

With Color Plus, you choose one of the following focus areas to explore further: clothing, hair, or makeup. If you choose makeup, we’ll review any makeup items you’d like to bring, and you’ll have the opportunity to try some blushes, lipsticks, and eyeshadows in your palette. With hair, we’ll determine your optimal base hair color and highlight shades. For clothing, you can bring five items of clothing for us to review from a color perspective. We'll show you how to incorporate those pieces into your wardrobe using your seasonal color palette.

Color Signature includes all three focus areas.

Please come without makeup or self-tanner (this includes spray tans) for best results. While your best color palette won’t change based on a natural tan, tanning products can affect the result.

Please wear a top that allows us to clearly see your neck during the draping process (collars can be folded under). We’ll also ask you to remove any jewelry during the session.

Yes! You can book for groups of two directly on our website (and save $20 per person). Please reach out to us directly at either 847-858-1801 or info@thefasioneaseta.com for groups of three or more. For groups of three, we can customize your experience, but we typically recommend either Color Essentials or Color Plus for a fun group outing (save $30 per person on either of these sessions). For groups of four or more, we offer customizable options based on your needs and time constraints.

Yes! We offer virtual color analysis sessions for clients who aren't located near Richmond, VA, or simply prefer to meet from home. Learn more here.

In this interactive workshop, participants discover how color can transform the way they dress, feel, and show up in the world. The workshop includes an introduction to color analysis and color psychology, easy-to-implement tips for using color in your wardrobe, along with practical strategies you can start using right away—all in a fun and empowering atmosphere.

Ideal for professional organizations, businesses, and women's groups who want to offer a unique and memorable experience centered on confidence, style, and self-expression.

Note that while this workshop includes a live draping demo to explain how the color analysis process works, we will not be determining anyone’s color season. Contact us for a quote.

We understand that life happens. If you need to reschedule, please notify us at least 24 hours before your appointment. Your appointment may be rescheduled one time at no additional charge when at least 24 hours’ notice is provided. Requests made within 24 hours may be accommodated at our discretion. Missed appointments and no-shows are not eligible for rescheduling or refunds.